Forbes Branded Office Tower Sets Place Branding Precedent


Bill Bathurst

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Forbes Branded Office Tower Sets Place Branding Precedent

Posted by Bill on October 12th, 2013

September 6, 2013
World’s First Forbes-Branded Office Tower to Rise in Philippines
By Adriana Pop, Associate Editor

Forbes Media has chosen the Philippines as the site for the world’s first Forbes-branded office high-rise. The company has partnered with local developer Century Properties Group, Inc. to build the approximately 646,000-square-foot Forbes Media Tower in Makati, a suburb of Manila. The project is expected to be part of a network of Forbes Media Towers around the world.

Business owners and companies will be able to buy or lease office space in the new building by the first quarter of 2014. Amenities will include meeting and event space, a restaurant, fitness center and exhibition facilities.

“We’re very pleased to be collaborating with Century Properties for the first Forbes Media Tower as we extend our brand into the global real estate development market. Forbes has always been an authoritative resource for the world’s business leaders, and this tower further reinforces our long-standing mission,” Mike Perlis, president & CEO of Forbes Media, said in a news release. “The Philippines, with its rapidly growing market and strong relations with the U.S., is the perfect location to launch this effort.”

The high-rise will be located in Century City, a mixed-use development built by Century Properties in the central business district of Makati. The tower’s location is part of an IT zone, which will enable accredited locators to benefit from incentives from the Philippine Economic Zone Authority.

“This is a historic and groundbreaking moment for us. It is just the start of our plan for an expansion into Forbes real estate development projects around the world,” added Miguel Forbes, President Worldwide Development of Forbes Media. “We will continue to explore new Forbes Media Tower(R) opportunities globally and couldn’t be more excited to pursue this new and potentially transformative initiative.”

Founded in 1917, Forbes Media L.L.C. is the publisher of Forbes magazine and, authoritative sources of news and information on business, investing, technology, entrepreneurship, leadership and affluent lifestyles. According to Omniture, reaches 47 million monthly unique visitors, while Forbes magazine, Forbes Asia and Forbes Europe attract a global audience of more than 5 million readers. The company also publishes ForbesLife magazine, as well as 29 licensed local editions around the world.

“Century Properties is honored to be working with Forbes Media for this project. Forbes is synonymous with success and business, and this partnership fits perfectly with our distinguished portfolio of local and internationally renowned brand partners,” said Jose Antonio, president & CEO of Century Properties Group, Inc. “It is also an honor for us that Forbes has recognized the Philippines as one of Asia’s bright spots and showed its confidence by choosing Makati, Metro Manila as the first site of its landmark business tower.”

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