How do you charge?


Bill Bathurst

Real Estate, Brand Strategy, Business Development

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How do you charge?

Posted by Bill on January 30th, 2014

How do you charge?

A question I’m often asked is whether to charge clients by the hour or by the project. The following short story is the best answer I can find in favour of the latter.
Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.

“It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.”
So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.
“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”
“Five thousand dollars,” the artist replied.
“But, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”
To which Picasso responded, “Madame, it took me my entire life.”

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